It might have been spelled incorrectly, but there’s no denying Luke Morrison is lucky. Although he says it’s more accurate to say he’s blessed. Blessed by opportunities that have come his way and by the people he
has met who have helped him.
His latest blessing was when he was selected as in intern with the Rick and
Bubba Show. The show is affording him an opportunity to learn about the
production side of the business, network with people and
“get his name out there.”
Both will serve him well for the future he envisions for himself.
He is currently working with Jay Bronson on a country music countdown show that he hopes will be broadcast and in syndication
in the coming months. Bronson, known as Jaybird on Catfish 102.9, has produced
several nationally syndicated shows in the past, according to Morrison.
A University of Alabama telecommunications/ film major who is minoring in
business, Morrison is already somewhat of a radio veteran. He started out
working at local radio station WLDX when he was just 16 years old.
“I’ve been very fortunate in meeting good people,” Morrison said. “The Thomleys let be get started with them, then the Deans helped me. I still
have an active relationship with them. I just appreciate and want to thank
everyone who has supported me so far. They kept me on even when I made all
kinds of boo-boos.
”
His work on the Rick and Bubba Show has again aligned him with people he’d like to emulate.
“They really are Christian guys,” Morrison said. “They really try to make a wholesome show for everyone. It’s family-oriented with strong Christian values.”
The comedy show is on Monday through Friday on Birmingham stations 94.1 and
104.7, it is also syndicated on 60 stations nationwide. Those stations range
from Alaska to Florida, with a concentration in the Southeast.
Though it is on four hours each day, 6-10 a.m., Morrison says that is only the tip of the iceberg of work that
has to be done to make the show happen.
“From 6-10 is all fun and games,but at 10:05 is when the work really begins,” Morrison said. Preparation for the show includes lining up commercials, making commercials, and meeting upon meeting upon
meeting.
His duties as an intern include production work, phone screening, administrative responsibility, and “just about anything that needs doing.”
Morrison has been working on the show for about two months and will continue
through the summer.
In addition to being a UA student and intern on the radio show, Morrison is a
member of the National Guard in Fayette and works full time at the Rite Aid
Distribution Center in Tuscaloosa.
Morrison has been lucky. But sometimes its hard work that drives the luck - and the blessings follow.
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